5 best practices for a successful influencer marketing holiday campaign

Running a holiday campaign that does not get lost in the sea of never ending sales promotions requires creativity. That is why many brands turn to influencers to create dynamic content that will reach targeted consumers.
Brands that are wondering how to plan and execute successful holiday-themed social media campaigns, look no further. We've compiled five of the best practices marketers should keep in mind when planning influencer campaigns during the most wonderful time of the year.
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Your last-minute guide to holiday campaigns on social media

Each year, holiday campaigns start earlier and earlier — and for good reason. The endless amount of sales promotions can make it extremely difficult for brands to stand out, but influencer marketing delivers a level of authenticity that helps brands cut through the noise.
In our post, learn how to tap into existing brand communities to crowdsource content from loyal fans, engage across channels, and keep users shopping through January.
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Black Friday: Influencer marketing tips to add to your shopping list

Black Friday will generate billions of dollars online this year. So how can your brand get a piece of the pie? It's no secret that influencer marketing has been used by brands to increase sales, generate awarenes, and drive traffic. And during the holiday season, this holds true. However with increased competitions and an influx in content consumption by consumers, there are a few things to keep in mind when strategizing a winning influencer campaign this time of year.
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